The Task: Create an audio experience that lets the world know that Spotify is now the go-to destination for audiobooks. 

The Insight: A lot of people consider music and audio content a necessary travel companion. 

The Idea: Spotify will take over public transit for a day to create a “quiet car” train, using the loudspeakers to play its most popular audiobooks in each car for commuters to listen along to. 

QR codes on posters throughout the cars will allow people to pick up where the audiobook left off, directing them to Spotify once they get off and continue their journey.