The Task: Come up with an Out Of Home campaign that gets budget conscious Gen Z and Millennials who want nice things for their space to think of AptDeco as the first place to look. 

The Insight: In this housing market most people young people can’t find nor afford the apartment of their dreams, but they still want to make the most out of their living space as is. 

The Idea: AptDeco shows you that the rent may be unaffordable, but quality furniture doesn’t have to be. We’ll place OOH ads on and around luxury buildings throughout the city so when you look at your dream place, you can at least find your way to your dream furniture.