The Task: Come up with a social first, attention grabbing idea that makes Telfar the most talked about brand at next year’s New York Fashion Week that embodies Telfar’s purpose “not for you, for everyone”.

The Insight: Telfar is known for marketing itself using real world content from its consumers and amplifying it on social media, making fans truly feel a part of the brand.

The Idea: Telfar hosts first-ever 24-hour behind the scenes NYFW livestream leading up to its NYFW show exclusively streamed on Telfar TV. 

For 24 hours Telfar will engage its global audience via the #Telfar24 hashtag across multiple timezones, allowing real-time engagement to influence the show they put on. Fans will have the opportunity to be scouted through the hashtag for participation in different parts of the show, from models and stylists to hair and makeup – all on livestream.