The Problem: The number of dogs that were adopted spiked during the pandemic, but now the shelters are filling up again meaning that many dogs are going without homes.

The Insight: People are increasingly seeking connection and community, especially in groups that offer a sense of curated exclusivity.

The Idea: As a reward for choosing adoption for their new furry friend, we’ll create a membership-based social club for dog adopters, offering exclusive access to pet-friendly social spaces and special pet perks.