The Task: Create a PR moment for Liquid Death that highlights their anti-plastic pollution, pro-Earth stance.

The Insight: Studies suggest the average person ingests about 5 grams of plastic every week—about the weight of a credit card.

The Idea: We’ll create a Plastic Price Payback program offering free money to people based on how much plastic they’ve ingested. On Liquid Death’s website, consumers can sign up for an at-home test kit where they’ll swab to see how much plastic is in their system. In return, we’ll send a rebate check based on the amount of plastic ingested, alongside a 50% discount for their next Liquid Death purchase.